Can a College Athlete in PA Make Money From Their Name and Image?

Yes — college athletes in Pennsylvania now have the legal right to earn money from their name, image, and likeness (NIL). Pennsylvania’s NIL law, codified in Article XX-M of the Pennsylvania School Code, changed the landscape for student athletes across the state.

What Is NIL and Why Does It Matter?

NIL stands for name, image, and likeness. Before 2021, NCAA rules prohibited college athletes from earning money based on their athletic fame. Pennsylvania law now explicitly allows college student athletes to earn compensation through endorsements, social media sponsorships, autograph signings, personal appearances, and more.

Can a School or the NCAA Block a NIL Deal?

No. Under Pennsylvania law, neither institutions of higher education nor the NCAA or any athletic association may prevent a college student athlete from earning NIL compensation. Schools also cannot lose eligibility to participate in intercollegiate athletics because one of their athletes earned NIL money.

What NIL Deals Are Prohibited?

  • Adult entertainment products and services
  • Alcohol products
  • Casinos, gambling, and sports betting (including online and mobile)
  • Tobacco and electronic smoking products
  • Prescription pharmaceuticals
  • Controlled dangerous substances

What If Someone Violates My NIL Rights?

Pennsylvania law gives college student athletes the right to pursue a private civil action against anyone who violates the NIL provisions. If you win, the court must award you costs and reasonable attorney fees.

Pennsylvania NIL Law – Article XX-M (Official Text)

NCAA NIL Resources and State Law Tracker

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What Should You Do Next?

Pennsylvania law is complex and deadlines can be short. This article is general legal information — not legal advice specific to your situation.

If you cannot afford an attorney, contact your local legal aid office. Time-sensitive legal matters require fast action.

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